Peakeaze
Accounting & Tax Filing for HMRC
What is Peakeaze
My role
I built and lead the design team acting as the sole POC between the designers, engineers and the business stakeholders.
I defined the design system, and owned the UX end-to-end. I had multiple workshops (120 minutes + 60 minutes) to understand the different types of users, including business owners, accountants, and agency owners, and their varying accountancy literacy levels.
Additionally, I collaborated closely with the engineering team and stakeholders throughout the process, ensuring that design decisions aligned with technical constraints, timelines, and business objectives.
I helped structure how the product was built, how decisions were made, and how the team shipped.

